This suggests that a large part of. To discover the latest trends in the beauty industry, Drive Research surveyed more than 1,000 women from around the world. From hours spent on skincare routines to unique beauty tricks, here's what our research discovered. Women are more than twice as likely to follow a skincare routine than men (62% vs.
In contrast, nearly 60% of men say they are not interested in skin care, which more than doubles the percentage of women who say the same (26%). However, the levels of intention between men and women are almost equivalent. Women are more likely than men to have a consistent skincare routine, but that doesn't mean they're more likely to be satisfied than men with the way their skin looks. Women (69%) and men (70%) are equally likely to feel very or somewhat satisfied with their skin.
Over the past year*, nearly three out of ten women (28%) reduced the amount of products in their facial care routine, and millennials between 20 and 29 (54%) are more likely to have simplified their routines. What percentage of people are dedicated to skin care? How big is the skin care market? Of course, the percentage of women will always be higher (our data shows that an astounding 91% of women use skincare products), but given the history of the skincare market, that's an encouraging sign. If we divide our data by age, Millennials seem more likely than other age groups to follow a skincare routine (87%), followed closely by Generation Z (86%). The consumer of skin care products seems to continue to go to a physical store to meet their skin care needs. Among men who have followed a skincare routine, nearly half (49%) used an all-in-one product when they began their regimen.
However, 92% of respondents reported that at some point in their lives they had switched to a more specialized skin care product. This movement has increased demand for skin care products that contain active and beneficial ingredients that nourish and heal. For example, people who tend to have more intense negative feelings (fear, sadness, stress, and worry) are more likely to follow a daily skincare routine than those who say they feel negative emotions less intensely or don't. not at all.
Around 62% of skincare consumers show loyalty to specific brands and consistently choose them to meet their skincare needs. Comfort with skin care products (including knowing which products to use and when) is likely to influence interest levels in the skincare routine. This need for simplicity has led them to opt for minimalist skin care products with more intense active ingredients, such as serums and oils. Data shows that women are much more likely to say they are “very comfortable” using skincare products than men, who are twice as likely to say they are “very uncomfortable” knowing which care products of the skin to use.
When buying beauty and skincare products online, more time is spent researching before buying compared to shopping in-store. There's nothing new to say that Generation Z and millennials are more comfortable buying online and also skincare products. The packaging used for skin care products, including plastic bottles, tubes and jars, generates a significant amount of waste. In general, men are less comfortable with skincare products, which could be an opportunity for brands to report on skincare products and its benefits.
The days of bathroom cabinets packed with a variety of skincare products could end as British women grow tired of complicated facial care routines, according to Mintel's latest research on feminine facial care. According to new data from CivicScience, 46% of the pop generation follows a skincare routine, but only 22% follow it daily (24% say they don't do it daily)).
